One of the most frustrating things about marketing is when we develop something that works really well for a business to get potential customers only for the employees to screw it all up. Remember this: No one cares about your business the way you, the business owner does. You need to make sure your employees are ambassadors of your business, not losers that prevent sales. This example of employee sabotage comes from a trade show I was at a few years ago. The picture doesn’t show it very well but notice the employees sitting propped up against the display, dipping tobacco while a customer asks them questions. If I were the business owner here, I’d fire these guys on the spot. They cost the business a lead and sabotaged the brand image. I watched these guys all weekend as they did nothing for the business. Now the $15,000 booth this guy paid for was wasted. Such a shame. Know what’s going on in your business. Secret shop it. Don’t let employees screw it all up for you. If they do, fire them and make an example for others. If they are not on board with you, then they are costing you sales!
Stay Hungry. Stay Foolish. – DB